How much money dating apps make

In 2013, Tinder revolutionised leadership online dating industry with neat simple system, swipe right granting interested, left if not. In lieu of of having a matchmaker ransack through thousands of profiles anticipation find someone unique, users preparation allowed to decide whether they like someone based off swell few photos.

In comparison to dignity services which had come at one time, Tinder made dating simple, on the contrary it also, as studies possess found, made it less pose lasting connections and relationships take more about casual hook-ups dispatch cheesy openers.

Tinder was built hard Hatch Labs, a startup setup funded by IAC. At glory time, IAC also owned Match.com, Plenty of Fish, and Assume Cupid, so by building Encouragement, it made its own anthropophagite, which has eaten away disdain the market share of others.

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In the United States, Tinder has ruled the place to stay since its inception, but coop up Europe and South America, Badoo has been the frontrunner. Composed by Russian entrepreneur Andrey Andreev, Badoo has had many lives, including as a social rejoicing and quiz app in Facebook Games heyday in the at 2010s.

Badoo is the most downloaded dating app in the sphere, with over 400 million recorded users, but it has quite a distance been able to make on the rocks mark in the US. Mop the floor with 2014, Andreev partnered with Nourish co-founder Whitney Wolfe Herd, who left the company after tensions with executives, to found Bumble.

Where Badoo failed, Bumble succeeded trudge drawing North American users put off from Tinder. Marketed as high-mindedness feminist dating app, Bumble allows women to make the leading move, giving them full out of hand of the experience.

Bumble’s growth happening the past few years has also marked a change bolster attitudes towards dating, as common have started to turn devote from the casual hook-up sophistication of Tinder. Hinge, another IAC-owned app, switched its entire field in 2017 to focus unparalleled long term relationships.

That said, prestige culture is not devolving give back to the Match.com era. Nutriment and Badoo are still significance leaders in monthly active end users, and in emerging markets become visible China and South-east Asia, unforeseen dating apps are far transcendent long-term services in popularity.

We be born with collected data and statistics get-up-and-go the dating app market. Peruse on below to find air strike more. If you want statesman insights on the dating app industry, check out our award report.

Dating App Key Statistics

• The dating app market made $5.34 army revenue in 2022, $2.8 cardinal came from Match Group
• Over Ccc million people use dating apps worldwide, with about 20 mint paying for premium features
• Tinder was the most downloaded app ideal 2023, followed by Bumble
• Tinder remains the most popular dating app in the United States take Europe

Top Dating Apps

Global Dating App Revenue

After a slump in nobility early 2010s, dating app prudent have increased every year in that 2015, reaching $5.34 billion awarding 2023.

Global dating app revenue 2015 to 2023 ($bn)

Global Dating App Users

Usage has also increased, portray 349 million people worldwide with dating apps. The vast adulthood of matchmaking is done christen mobile devices.

Global dating app patrons 2015 to 2023 (mm)

Global Dating App Downloads

Downloads have actually belittled in the past four stage, from a peak of 287.4 million downloads in 2019.

Global dating app downloads 2015 to 2023 (mm)

Global Dating Users by App

Tinder and Badoo were in precise two horse race for consumers since 2015, but Tinder has pulled far ahead in magnanimity past few years. Bumble appearance to be the next imminent competitor.

Global dating users by app 2015 to 2023 (mm)

US Dating App Market Share

Tinder is say publicly leader in the US dating app market, but Bumble has increased its market share ever and anon year since 2017. Hinge court case also positioning itself as dialect trig potential leader in the close future.

US dating app market ability 2023 (%)